Ecommerce Website is a specialised website with the purpose of selling some product(s) through it. It is basically a dynamic website. It can be a small or mid sized web application that work as online store of any company's product(s) like Tanishq a Gold and Diamond Jewellery store by TATA, Fabindia a Traditional and contemporary clothing, home furnishings, and handcrafted products store. or it can also be a very big enterprise web application where multiple seller can showcase and sell their products like Amazon , Flipkart , Alibaba .
Thers's another way also of categorising the Ecommerce Website keeping in mind the type of business model the website owner is interested in through his/her website. That is to say does he/she wants to directly target the end cusomers, here we should better say retail customers or retailors or does the site owner prefer selling in bulk or want sell products / items not required by retail customers & rather by other product manufactirers down the line. Such purpose ecommerce websites are called B2B ecommerce wensite i.e. Business-to-Business ecommerce websites and the former ones which is meant for selling to retail customers are called B2C ecommerce website i.e. Business-to-Customer ecommerce websites.
Established companies / brands or those who wish to create niche market for their own products / brands prefer to have their own online webstore i.e. an ecommerce website. Many small seller take advantage of platform like Amazon, Flipkart, etc to sell their products. These ecommerce site are actually called Market place where anybody can sell their product using all the selling features provided by these platforms. These are actually aggregrator sites where small or mid or even big brand can showcase and sell their products.
The popularity of usefullness of ecommerce website can be understood from the fact that since quite some long time now industry wise ecommerce websites have gained fame. Where Amazon , Flipkart , Indiamart are general purpose websites selling all / any kind of products. Ecommerce websites are also available for different product line also. Like Myntra an Online Shopping Site for Fashion & Lifestyle in India, Bigbasket is Online grocery store in India, FnP India's largest online gift shop, Naukri is India's No. 1 Job Site, etc.
Advantage of Ecommerce Website:
Ecommerce websites offer numerous advantages for both businesses and consumers. Here are some of the key benefits:
For Businesses:
Wider Reach: Ecommerce businesses can reach customers across the globe, breaking geographical barriers and expanding their potential market significantly.
Lower Operating Costs: Compared to traditional brick-and-mortar stores, ecommerce businesses often have lower overhead costs due to reduced expenses on rent, utilities, and staffing.
24/7 Availability: Ecommerce websites are open around the clock, allowing customers to shop anytime, anywhere, increasing sales opportunities, and enhancing customer convenience.
Targeted Marketing: Ecommerce platforms enable businesses to gather customer data and preferences, facilitating personalized marketing campaigns and targeted advertising for better customer engagement.
Scalability: Ecommerce businesses can easily scale their operations as they grow, expanding their product offerings and reaching more customers without the limitations of physical space.
Increased Sales: The combination of wider reach, round-the-clock availability, and targeted marketing can lead to increased sales and revenue for ecommerce businesses.
For Consumers:
Convenience: Ecommerce websites offer unparalleled convenience, allowing customers to shop from the comfort of their homes or on the go, saving time and effort.
Wider Selection: Online stores often provide a wider selection of products compared to physical stores, giving customers access to a broader range of choices.
Competitive Pricing: The online marketplace fosters competition among sellers, leading to competitive pricing and potential discounts, benefiting budget-conscious consumers.
Easy Price Comparison: Ecommerce platforms make it easy for customers to compare prices from different sellers, ensuring they get the best deals.
Product Reviews: Online stores often feature product reviews and ratings from other customers, helping buyers make informed decisions before making a purchase.
Accessibility: Ecommerce websites cater to customers with disabilities or limited mobility, providing equal access to shopping opportunities.
Thus, ecommerce websites offer a win-win situation for both businesses and consumers, providing convenience, accessibility, and a wide range of choices. They come with a wide range of features to enhance the online shopping experience for both businesses and customers. Here are some of the most important ones:
Essential Features:
User-Friendly Design: An intuitive and easy-to-navigate website design is crucial for a positive user experience. This includes clear menus, a prominent search bar, and well-organized product categories.
Mobile Responsiveness: With the increasing use of smartphones, it's essential for ecommerce websites to be mobile-friendly, adapting seamlessly to different screen sizes and devices.
Product Catalog: A comprehensive and well-structured product catalog is the heart of any ecommerce website. It should include detailed product descriptions, high-quality images, and customer reviews.
Shopping Cart: A user-friendly shopping cart allows customers to easily add and manage items they want to purchase, with options to view cart contents, update quantities, and proceed to checkout.
Secure Checkout: A secure checkout process is essential for building trust and ensuring customer data protection. This includes SSL encryption, secure payment gateways, and clear display of order details.
Payment Options: Offering a variety of payment options, such as credit cards, debit cards, PayPal, and other digital wallets, caters to different customer preferences and increases conversion rates.
Shipping Options: Providing various shipping options with clear delivery timelines and costs gives customers flexibility and transparency in their purchase decisions.
Email Updation: Keeping the customer informed of their order details and delivery status.
Whatsapp Integration: Integration of customer's Whatsapp number with their order to keep them update on order delivery status on whatsapp.
Customer Accounts: Allowing customers to create accounts enables them to save their information, track orders, manage addresses, and receive personalized offers.
Customer Support: Integrating customer support features, such as live chat, email support, or a help center, ensures that customers can easily get assistance with their queries or issues.
Advance Features:
Search Functionality: A robust search function enables customers to quickly find specific products using keywords, filters, and sorting options.
Product Reviews and Ratings: Displaying customer reviews and ratings builds trust and social proof, helping potential buyers make informed decisions.
Personalization: Implementing personalization features, such as product recommendations, targeted promotions, and personalized email marketing, enhances customer engagement and loyalty.
Promotions and Discounts: Offering promotions, discounts, and coupons can incentivize purchases and attract new customers.
Social Media Integration: Integrating social media platforms allows businesses to promote their products, engage with customers, and drive traffic to their website.
Analytics and Reporting: Tracking website traffic, sales data, and customer behavior through analytics tools provides valuable insights for optimizing website performance and marketing strategies.
We incorporate these features and more as per the requirement of the client / business, while creating a ecommerce website.
Ecommerce websites are direct sale sites, where people come to see the product, its features, discounts and offerings on them and then buy the product(s) if they like. So, the ecommerce websites are not stuffed with complex and heavy design elements. Instead it is filled with all kind of information about the products it is selling like product's features, specifications, options & alternates etc. They do not have features that overrides the basic purpose of ecommerce website which is doing business i.e. selling. At Mavenheads Infotech we take full care in the designing and the development of the ecommerce websites that are aesthetically pleasing, have user friendly UI (User Interface), applying UXD (User Experience Design) principles to give a smooth and seamless experienec to visitors (who are prospective buyers & customers) so they that can end up happily purchasing the product. We do highly optimised, robust, scalable ecommerce website development, at very affordable price range, and which is least prone to external threats using the latest and cutting edge technologies avaliable.
Websites or Webstore of any kind are open for its customers across the world all the time. Hence, we take utmost care in handling every fine details of the job. We do market research and competitor analysis with existing players in the market, then do start the actual work of the ecommerce website development for our clients.
Client has business idea and we have technical expertise. So we even help clients to plan their webstore webpages layout & other details like color scheme, navigation process etc. till the finalisation of the project and then start the execution of the work i.e. customised ecommerce website development at an affordable cost. We document all the details, draw a broad blue print of the project then start writing the code for the customised ecommerce website. We do a complete customised job, i.e. completely customised ecommerce website development that matches the customer's dream online store uniquely crafted / developed as per their choice and target clientele.
Once the ecommerce website is designed, developed and tested it is hosted on the live server. But it is not the end of the process. Launching the ecommerce site doesn't mean our job is over forever. Rather that marks the begining of the next phase of the job and that is to ensure the stability of the site, its regular updation, maintenance, backups etc. But of course this can be done at our end by our expert professionals or even by the client themselves or they can get these jobs done at their end by hiring some technical workforce. Ecommerce website development is now complete and launched. It's monitoring, updation and maintenance are also entrusted in the hands of qualified manpower.
Now in order to make this online store a successful and profitable business, it needs to be supported by all possible ways to increase the traffic on the site, increase conversions and maximise revenue and RoI. If required, Mavenheads Infotech also provides online / digital marketing services for the ecommerce website including paid promotions, organic SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Social Media Marketing and Promotion, and any/all sorts of online activity that can help increase the traffice on the your ecommerce webstore.
Though we are a customised ecommerce website development agency, we can open up client's webstore on nay CMS based platforms like
Wordpress ,
Wix ,
Shopify , etc.