What is a Microsite and How Can It Benefit Your Business ? Mavenheads Infotech

Microsites

A miniature website...

What is a Microsite ?

A miniature website...

A Microsite is similar to a normal main wesbite of any company or brand but primarily designed to serve a specific purpose or target a particular audience segment. Unlike the main website that presnts the comprehensive view of any company, professional, brand or service offerings, a microsite narrows its focus, often revolving around a single product, event or campaign. In its simplest form, a microsite is a distinct, self-contained mini-website that functions independently from a company's primary website.

Features of Microsite:

A Microsite stands out from the regular website in many ways. Following are some of the unique features of a Microsite:

Microsites are usually standalone sites with their own domain or subdomain distinct from the primary site, and offer a different user experience.
They may range from a single webpage to a small cluster of pages, depending on the objectives they aim to fulfill.
Microsites include links back to the main company website.
Microsites tend to be temporary, often created for the duration of a campaign or event. However, they can also serve as evergreen resources for specific topics or products.

What are microsites used for?

A Microsite can be used for any of the following requirements:

Targeted Marketing Campaigns: Microsites are frequently used for specific marketing campaigns. They allow brands to focus their messaging, visuals, and calls to action around a particular product launch, seasonal promotion, or event. This focused approach can enhance engagement and improve conversion rates.
Product Launch & Promotion: Companies use microsites to launch new product or service or promote individual products or services in greater detail, providing in-depth information, customer testimonials, and multimedia content. This helps potential customers learn more about a product without navigating through a larger website.
Event Marketing: When promoting an event, organizations often create microsites to provide visitors with all necessary information, including dates, locations, registration details, and related content. This keeps the information centralized and easy to navigate.
Brand Awareness and Engagement: Microsites can help raise brand awareness by providing engaging and interactive content that attracts users. Whether through games, quizzes, or storytelling elements, they can create a memorable experience that reinforces the brand's message.
SEO Benefits:By targeting specific keywords and themes, microsites can rank higher in search engine results for those particular topics. This can lead to increased visibility and traffic for the brand or product they represent./p>
User Engagement and Community Building:Microsites can facilitate user engagement through forums, feedback tools, or social media integration, fostering a sense of community around a brand or initiative.
Testing and Experimentation: Brands often use microsites for A/B testing or experimentation with new concepts, designs, or messages without affecting their main website. This allows for agile marketing practices and better insights into user preferences.
Lead Generation: Microsites can be designed to capture leads through forms, quizzes, or other interactive elements.
Temporary Projects: Microsites can be created for temporary projects or initiatives, providing a separate online presence without affecting the main website.

Benefits of using microsites:

A Microsite has several benefits can be used for any of the following requirements:

Focused Messaging: Microsites allow for a more focused message and call to action, as they are not cluttered with information from the main website.
Targeted Audience: Microsites can be tailored to specific audiences, allowing for more personalized content and experiences.
Increased Engagement: Microsites can be designed to be more interactive and engaging, potentially leading to higher conversion rates.
Improved SEO: Microsites can be optimized for specific keywords, potentially improving search engine rankings for those terms.
And the list can go on...

Overall Microsite are effective and versatile tools for a variety of purposes like driving targeted traffic, engaging visitors, and enhancing brand visibility for specific initiatives. Businesses use microsites for targeted marketing, product promotion, event planning, and enhancing user engagement. They provide a focused approach to content delivery, making them an effective strategy for brands looking to create specialized experiences for their audiences.

What we do ?

Your trusted IT partner...

At Mavenheads Infotech we do customised Microsite Development for our clients who need microsites for any event or product launch or for any online marketing campaign or for any of their business purpose mentioned above or anything else. We follow a pure professioal approach while devveloping a microsite with focus on the purpose of the client fpr having a microsite. We design microsites that are aesthetically pleasing, UI (User Interface) are very much user frienndly applying UXD (User Experience Design) principles so that clients have a smooth and seamless experience while exploring the microsite webpage. Not only Microsites Mavenheads Infotech also do the work of designing and development of all kind of websites / webpages. Some of them are listed below:

The Microsites designed and developed by Mavenheads Infotech are highly optimised and comes at a very affordable price. It uses latest technologies in microsite development but that does not mean un-necessarily increasing the clients budget. Technologies new and old are used where they give best required output.

The job of Mavenheads Infotech is not limited to just delivering a professional and customised microsite to the customer. Microsite development is just one part of the whole cycle. Once it is designed, developed and tested, the microsite is hosted on the live server to make it accessible to the public outside our development center using its unique name called domain name or as sub domain of its parent website. With this comes to end the primary phase of having a Microsite.

For some people having a microsite and reaching this stage suffice their purpose of having a microsite. But that is not the case with all the microsite owners. Most of the microsite owners wants more and more visitors reach their microsites and get aware of the special reason for which they got microsite developed.

Now if the microsite is informing about some product or service or event that is unique, then getting the traffic onto it is not that difficult task, though it is time taking without special efforts. But this is not the case most of the times. Most of the time in order to increase microsite traffic, online and digital marketing activity is required. In case the microste is related to product launch or any event, then very aggressive online/digital (as well as offline) campaign is required. Mavenheads Infotech also provides the online and digital marketing service, microsite promotion services, paid microsite promotion, organic SEO (Search Engine Optimisation) for microsites, SEM (Search Engine Marketing), Social Media Marketing and Promotion services dedicated for microsites, if required by the clients.

Mavenheads Infotech is a IT services and consulting company in Kanpur, a metropolitan city and an industrial town located in Uttar Pradesh not far from National Capital New Delhi & UP's industrial hub NOIDA in India. It has clients and provides services locally, across India and at global level. It's clientage range includes Government Offices (like MSMEs, EPFO), SMEs/SMBs, large scale corporates, academic institutions, NGOs, financial organisations, exim units (into equestrian products, footwear, garments and accessories) and also individual professionals like CAs, astrologers (like Pt. KA Dubey Padmesh aka Padmeshji), advocates, etc.

Some of the services it offers are listed below:

Software/Application Development: Developing office automation / business processes digital solutions (online / offline softwares), Mobile Application Development, Meta's (Facebook) Whatsapp Business Solutions.
Web Development: Website designing, website development, web application development, website re-designing, website maintenance, UI/UX design, Microsites, Landing pages, blogs etc...
Online Services: SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMO (Social Media Optimisation), SMM (Social Media Marketing), website promotion, online and digital marketing, email marketing, whatsapp marketing, online/dugital Public Relations (PR), display and ppc advertising, etc.
Data Center Services: Like various types of website/web-application hosting - shared, business, linux, windows, VPS, servers, cloud etc. Professional emails, website and email security services, Domain Name Registration services, etc...
Creatives & Collateral Jobs: Directly or through its channel partners it also provides online/offline corporate branading and marketign collateral services.
Consulting & Recruitments: Supplying technical manpower to clients for their basic & specific IT needs and for handling and managing of softwares / web-applications developed through us. This service sometime if possible extends to non-tech jobs too.

All this under one roof for clients' convenience so that they can focus on their core business while we take care of their online presence and assets and business process digitisation.

Contact Mavenheads Infotech for getting your Landing Pages developed to take its advantage in your business. Contact Now

Terms & Conditions apply.

Related Topics

TLD stands for Top-Level Domain, which is the part of a domain name that comes after the last dot in any complete domain name. For ex, com in mavenheadsinfotech.com is a TLD. TLDs are commonly known as domain extensions. Initially only a handful of TLDs existed. Best example of some early TLDs are:

.com - originally meant for (US) commercial organisations.
.org - originally meant for Non-profit organizations.
.net - originally meant for Internet providers.
.info - Information services.

The restriction with these TLDs are no more in place and any person can register domain names with these TLDs. Not only this, over the period of time since usage of internet among general public has increased incredibly, a lot more TLDs have come into existence. These TLDs can be classified as follows:

gTLD - called generic "Top-Level-Domains"

sTLD - Sponsored Top Level Domain (sTLD).
uTLD - Unsponsored Top Level Domains.

ccTLD - Country Code Top Level Domains (ccTLD).

gTLD - Generic Top-Level-Domain: .com, .net, .org, .biz, .info, .name, and .pro are some of the open gTLDs ie, they are open to all, that is to say that any person or organisation can get a domain name registered with any of these gTLDs. At the same time there are some gTLDs that have some restrictions. Only person or organisation who are members of certain organisation / institutions can have domain name registered with these "restricted" gTLDs. Ex. includce - .gov., .int, .mil.

sTLD - A Sponsored Top Level Domain is a specialized top-level domain that has a sponsor representing a specific community served by the domain. The communities are formed/based on ethnic, geographical, professional, technical or other theme concepts. Some of these so called sTLDs have restrictive use (like .edu, .gov, .mil) while most of them are open to all for registration. Examples are .legal, .hotel, .club, .travel etc...

uTLD - An Unsponsored Top Level Domain operates under policies established by the global Internet community directly through the ICANN process. All the gTLDs that are not sponsored ones are uTLDs like .com, .net, .org etc...

ccTLD - TLDs with two letters (.xx) have been established for over 250 countries and external territories and are referred to as country-code Top Level Domain or "ccTLDs". Examples are .in for India, .ca for Canada, .jp for Japan etc... Registrants of .ccTLDs domains must meet the Local Presence Requirements of specific country / territory.

IDNs - Internationalized Domain Names (IDNs) permit the global community to use a domain name in their native language or script. This is enabled by allowing domain names to have characters from different scripts, beyond the letters (a to z), digits (0 to 9) and hyphen (-). Such domain names could contain letters or characters from non-Latin scripts (for example, Arabic or Chinese or Devanagri).

IDNs variant TLDs (both gTLD & ccTLD) have also started coming into existence.

Examples: IDN ccTLDs are: .भारत (Devanagri/India), .中國 (Traditional Chinese/China)

Examples: IDN gTLDs are: .संगठन (.org in Devanagri), .コム (.com in Japaneese)